HSR ICYMI 🥞🧸🍁・

HSR,

How do I even start this? I am not sure how I got so lucky to get this community. This entire week—and especially yesterday—has been a dream come true. Katie and I have been working in overdrive to make this collaboration and launch happen, ensuring we did things differently, and we couldn’t have done it without all of you and our incredible partners. I can’t thank Nudestix, Shopify, and Recharge enough!

I don’t have it in me right now to properly share all the secrets of how this came together, what we learned, and where we’re headed next—but don’t worry. I’m flying to NYC this week, which means lots of my favorite “thinking time.” Coming soon…

♡ This Week’s Mantra: 'Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose.' - Steve Jobs

♡ 3 Questions to Ask Yourself Before 2024 is over:
♡ Picture your life in December of 2025, what would you want to stay the same and what would you want to change?
♡ What’s one thing you can get a start on in 2024 before 2025 even starts?
♡ What is holding me back from my dream life?

♡ HSR Hack: Coffee naps. My strategy for combining coffee and a short nap so you wake up feeling refreshed. It takes about 20 minutes for caffeine to hit your system and start working its magic because just as you wake up, the caffeine kicks in, giving you the ultimate energy combo: the boost from your nap and the caffeine working at full power. HOT SMART RICH HACK.

♡ This Week’s Mood Board ♡

Lucky #3, my parents and I are off to NYC this week and I’m manifesting the winter Christmas of my dreams before we head to the beach for the holidays…

♡ Red Maple♡

We were featured on Glossy as the collab of the week but I really want to share a bit more history for those of you that are interested below on why we put so much time and attention into this collaboration.

Nudestix has been a part of my life for over a decade—long before I became an investor or advisor close to 4 years ago. I started as a loyal customer who connected deeply with their minimalist, skin-forward philosophy. Over the years, I’ve watched the brand evolve while staying true to its values, which mirror my own: authenticity, simplicity, and being an ambitious women on the go. The opportunity to collaborate on a product felt like a natural extension of this journey. It wasn’t about choosing a brand but continuing a relationship that’s been built on trust, alignment, and shared vision. Plus, as a proud Canadian, partnering with a brand that shares my roots made this collaboration feel even more personal and fun since we’re often the forgotten sibling to the US!

Having the vantage point of a creator has made me a better investor and businesswoman and a “competitive advantage” that separates us from other investors. This collaboration has provided invaluable insights into product development, marketing, and building authentic connections with a global audience especially in the fast-paced world we live in.

We’re also always testing what works with our audience to determine where it makes sense to further invest. Launching a lip product in beauty allows us to gather feedback and explore new opportunities for growth. Shop below!

• 2025 isn’t for brands playing it safe. It’s for those leveraging TikTok Shop, AI, and tight-knit communities to drive real growth. Here’s the top 6 things you need to do to get ahead of the game.

Consumer News

♡ the brands, people, places, things that have captured my attention ♡

♡ Women’s Health & Beauty ♡

• Glossy names the HSR x Nudestix Red Maple launch the collab of the week - from Glossy.

• Holiday beauty shopping sees strong performance expectations for fragrances and gift sets - from WWD.

• Fazit Beauty’s viral Glitter Freckles expands to CVS, targeting $40M in retail sales next year - from Instagram.

• Tangle Teezer, the ergonomic hairbrush maker, is acquired by Bic for $210 million - from Instagram.

♡ Media, Entertainment & Creator ♡

• Google’s "Year in Search" report highlights the biggest pop culture moments and emerging trends of 2024 - from Instagram.

• Studs collaborates with Stephanie Gottlieb on a playful, colorful 13-piece earring collection - from Instagram.

• Shea Marie shares her journey founding Same Swimwear in an exclusive interview - from Fashionista.

♡ E-Commerce, Retail & Social ♡

• Emma Rose Holiday Edit launches on December 11th, offering festive wardrobe pieces on Revolve - from Instagram.

• Saks Fifth Avenue parent HBC secures $2B funding to close its deal to buy Neiman Marcus Group - from Instagram.

• Macy’s faces activist investor pressure to spin off Bloomingdale’s and Bluemercury - from Instagram.

• SETMAS Day One debuts with a Teddy Bear collection offering cozy fleeces and socks at 20% off - from Instagram.

♡ Tech, Business & Investing ♡

• Creator startup strikes deal to help brands replicate the success of MrBeast’s Feastables - from The Information.

• Allison Ellsworth of Poppi shares her journey from kitchen experiments to multimillion-dollar success - from Instagram.

• Evan Williams launches Mozi, an app designed to foster real-life social connections - from Instagram.

• AG1 achieves $600M in revenue for 2024, redefining the wellness industry - from Forbes.

• BuzzFeed sells "Hot Ones" for $82.5M, reducing debt and shifting focus to AI and new technologies - from Instagram.

TYSM, I♡U!!!!

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