HSR ICYMI 🥞🧸🍁・✧

♡ This Week’s Mantra: Risk is always better than regret.

♡ This Week’s Lucky 3 Words: Flow. Optimism. Patience.

♡ BFCM Insights on a Girl’s Best Friend: Lab-grown diamonds are trending, but real diamonds aren’t going anywhere. It may feel like lab-grown diamonds have taken the world by storm, but according to BFCM Particl data and my own ShopMy data, real diamonds are still the girlies' favorite (especially Ring Concierge!). Want to dive deeper? Read more here and watch the latest commercial from Signet and De Beers here aimed at combatting the rise of lab-grown diamonds. (PS: I love it.)

♡ This Week in Pop Culture: Keeping up with Pop Culture this week was wild. From launches like Unwell Hydration, Extra Dirty the Podcast, Skims x North Face, Matilda Djerf x Rhode, HSR x Nudestix, to Dairy Boy evolving into the next Ralph Lauren—there was no shortage of buzz.

On a personal note, launching my collaboration with Nudestix brought me back to my operator days and gave me a new level of empathy for being a brand operator. Cutting through the noise is HARD, and IMO no one did it better than Pia Mance and Heaven Mayhem over BFCM (here) and PureSport, a supplement company out of the UK that ran an incredible influencer campaign I LOVED (here).

♡ Gift Giving Etiquette & The Hot Smart Rich List 2024: One thing about me—I’ve always been a little weird about gifts and I should preface, gift giving isn’t my love language but every girl loves a nice gift. I put SO much thought into what I gift others, and I’m so for the earth that giving something unplanned feels worse than not giving a gift at all. Turns out, there’s a lot of psychology to gift giving.

If you’re feeling stuck, here are my favorite gift-giving tips (plz feel free to frwd to your boyfriend/ girlfriend, significant other, parent, sibling, friend, etc.)

• Do your research: Does she have a locker? Here’s mine for some inspo in case you’re stuck or don’t be afraid to ask her friends for ideas!

• Play on an inside joke: The first gift I gave Lucky #3 was a custom-engraved Hermès passport holder. It was sentimental and funny because we’d traveled so much together, and he’d watched me get rejected at over five Hermès stores trying (and failing) to score a mini Kelly with gold hardware.

• Give an experience: Always a win when it’s something you can do together.

• Personalization: Our ego drives so many of our choices—who wouldn’t love seeing their name on something cute and chic?

• Talk about it: Just like having great sex, gift giving is something you shouldn’t be afraid to talk about! Sharing ideas avoids misses and makes it more meaningful.

• Hot Smart Rich List for 2024: Do you know her favorite curator or creator? We won’t pass up an opportunity to share our favorites, so anything on a list from her favorite creator is likely a win.

♡ This Week’s Life Update: 95% crazy good, 5% just plain batsh*t crazy. From my first American Thanksgiving to visiting Grandma in Winnipeg, launching my first collaboration with Nudestix, navigating the TikTok ban drama, dealing with family health stuff, and trialing new HSR freelancers—all while riding the emotional rollercoaster of my luteal phase—it’s been a WEEK.

Let’s just say, you know it’s your person when they get your best but can also handle you at your worst. Lucky Number 3 deserves a medal for putting up with the last four days of peak crazy. 🏆

♡ Listen: 

• For the girls: Your luteal phase survival guide

• For the guys: The 10 minute menstrual cycle survival guide every boyfriend, husband, brother, and dad needs.

♡ This Week’s Mood Board ♡

♡ Red Maple is Live!♡

Red Maple is now live on Nudestix.com and Nudestix.ca!

I loved being on TikTok live on Friday for my first time with over 1,000 of my HSR angels that cycled in and out throughout it!! It was truly one of the highlights of my year. We had a few technical difficulties but now Red Maple is officially live on TikTok Shop! I’m sharing all of the Nudestix products that I love HERE!

Taylor Frankel and I are going to go live again on Wednesday, December 11th at 9am PST/ 12pm EST so don’t miss out and hear from both of us on how the collaboration came to be, what working with friends is like, and how we view the beauty industry and where it’s going.

PS Congratulations to our giveaway winner, @taylormermaidcat. Watch out for a DM to receive your PR package for you and @carolineteagarden 

• HSR Case Study: How HSR is capitalizing on the charm obsession and a sneak peak at some new merch!

♡See You Saturday LA♡

✨You’re Invited: The Ultimate HSR Holiday Meetup!✨

Join me, Taylor Frankel, and the incredible HSR and Nudestix communities at Bravo Toast in West Hollywood on December 14, 10AM-12PM, to celebrate the launch of HSR’s first-ever global collaboration with Nudestix!

✨ Sip on signature HSR Red Maple Lattés (on us!)*, connect with like-minded women, and toast to this exciting milestone together. See you there! ❤️

*first-come, first serve up to 100 lattes so please register to secure your spot!

Consumer News

♡ the brands, people, places, things that have captured my attention ♡

♡ Women’s Health & Beauty ♡

• Mantle secures $8M to bring Scandinavian skincare to the U.S. - from Instagram.

• Rhode collaborates with Matilda Djerf for its first shimmery lip treatment, "Peppermint Glaze" - from Instagram.

• Nutrafol names a new CEO as Unilever positions the brand for global growth - from Business of Fashion.

• Coty signs a long-term agreement with Swarovski for new luxury fragrances - from Instagram.

• Luxury beauty growth slows as affordable brands gain traction, according to Launchmetrics - from Instagram.

♡ Media, Entertainment & Creator ♡

• Kate Moss x Zara debuts a '70s-inspired collection on November 30 - from Instagram.

• The Fashion Awards 2024 celebrates iconic moments and red carpet highlights - from WWD.

• Pinterest teases its 2025 trends with a fantastical video showcasing eight imagined worlds - from Instagram.

• Pantone announces "Mocha Mousse" as its 2025 Color of the Year - from Instagram.

♡ E-Commerce, Retail & Social ♡

• Black Friday 2024 smashes records with major discounts on fashion and accessories - from Good Morning America.

• The North Face x SKIMS collaboration launches on December 10 - from Instagram.

• Unwell Hydration launches a wellness drink line at Target starting January 1 - from Instagram.

• Puck welcomes Sarah Shapiro to its “Line Sheet” newsletter team, covering retail and affiliate marketing - from Instagram.

♡ Tech, Business & Investing ♡

• Tagwalk launches an AI-powered trend dashboard for fashion professionals - from WWD.

• Glossier CEO shares how customer feedback has driven the brand’s profitability - from Business Insider.

• Timeline founder announces its acquisition by Live Nation to expand its creator economy influence - from Instagram.

HSR Updates

♡ everything fun and exciting in the land of HSR ♡

• I shared my "Hot, Smart, Rich" mindset on Psychology of Your 20s podcast, exploring confidence, entrepreneurship, and breaking barriers in male-dominated spaces - from Spotify. PS it’s the 3rd biggest health podcast in the world!!

• Locker launches "Shopping Payback," a first-of-its-kind rewards program empowering shoppers to earn rewards for online purchases - from Instagram.

• Scout Brisson, CEO of De Soi, has earned a spot on Forbes 30 Under 30 List after securing $13M in funding and expanding the brand to over 5,000 retail stores - from Forbes.

TYSM, I♡U!!!!

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