HSR ICYMI 🥞🧸🍁・✧

Time for my favorite part of the week, ICYMI!!!

ICYMI 🥞🧸🍁・✧

I’m in the midst of celebrating my first family American Thanksgiving and jetting off to Winnipeg, MB tomorrow to introduce Lucky #3 to my 96 year-old grandma, so this week I’m bringing you a short n’ sweet packed ICYMI but I promise the juice is worth the squeeze. And if you see me wearing a 50-year-old fur jacket in LAX tomorrow to fly to Winnipeg, no you didn’t…

♡ This Week’s Quote: “Cowards hide in clauses.”

♡ This Week’s Lesson: Smart Brevity: “Cowards hide in clauses.” This is one of my biggest takeaways from the book Smart Brevity so far. We often mask our insecurities in excessive words, offering excuses out of fear of being seen as too assertive or direct—when, in reality, that’s exactly what people crave in today’s overstimulated world. If you’re not ready to invest in the book (though I highly recommend it), I found an article and video to give you the 411.

♡ Get Better Skin: I’m all about proactively investing in my skincare, and my secret weapon is a rotation of tools to keep my skin tight, bright, and glowing. With BFCM wrapping up, I had to share my latest skincare secrets: it’s all about the tools. You already know I’ve been loving the CurrentBody Mask for months, but this weekend I added this wand and this machine (already sold out at Revolve, if that tells you anything...), and they’ve been game-changers.

♡ The Hot Smart Rich List: Last week I shared the inaugural Hot Smart Rich List for 2024! Enough with the overstimulation of categories and endless lists—I curated truly the best of everything that I already own and LOVE to become a hot, smart, rich girl. My angels have been obsessed with the Current Body mask, this bracelet (30% off diamonds), mouth tape, and this belt! Without further ado, happy shopping!

♡ The Word of the Year, My Own Copyright Infringement Scare, and the Lawsuit That Could Change Influencer Marketing: I’ve had a lot of copycats since I started creating content, but this week, I faced a potential trademark infringement issue, and it made me SO happy to have trademarked Hot Smart Rich across 8 different categories. It’s a reminder of why protecting your brand is non-negotiable. The same copyright thing (but worse) happened with Demure this year—recently named Dictionary.com’s Word of the Year, beating out "brat"—and now, Amazon influencers Sydney Nicole Gifford and Alyssa Sheil are locked in a legal battle that could redefine copyright protection in influencer marketing. If this lawsuit sets a precedent, it might forever change how creators safeguard their unique aesthetic and style, and I’ll be sharing more insights for paid subscribers of ICYMI.

♡ This Week’s Mood Board ♡

♡ Introducing Red Maple ♡

My lip gloss collaboration with Nudestix is officially launching this Friday, December 6th, and of course, you’re the first to know!

Launching exclusively on Nudestix.com and TikTok Shop at 9am PST, I’ll be going LIVE on TikTok at 9am PST this Friday to celebrate, and I can’t wait to see you there! You can use code HSR10 for 10% off!!

This journey has been 10 years in the making—starting as a Nudestix customer, becoming an investor and advisor 3.5 years ago, beginning work on this secret collaboration 1.5 years ago, and now, in just 5 days, celebrating the launch of Red Maple!

Red Maple is my red-tinted, maple-scented take on Nudestix’s iconic hydrating peptide lip butter. Inspired by my Canadian roots and the bold spirit of the HSR woman, it combines a touch of bold red with a subtle hint of maple syrup sweetness. It’s the shade every ambitious woman needs—a reminder that to go fast, you must first slow down.

I hope you love it as much as I loved creating it. Every time you wear it, let it remind you that you can achieve anything you set your mind to, write your own rules, and break down barriers—even when no one believes you can. 💋

• In consumer brands and the creator economy, trademarks aren’t optional—they’re essential. Learn how I turned an IP infringement into a lesson on protecting my brand’s vision and why you should too

✨You’re Invited: The Ultimate HSR Holiday Meetup!✨

Join me, Taylor Frankel, and the incredible HSR and Nudestix communities at Bravo Toast in West Hollywood on December 14, 10AM-12PM, to celebrate the launch of HSR’s first-ever global collaboration with Nudestix!

✨ Sip on signature HSR Red Maple Lattés (on us!)*, connect with like-minded women, and toast to this exciting milestone together. See you there! ❤️

*first-come, first serve up to 100 lattes so please register to secure your spot!

Consumer News

♡ the brands, people, places, things that have captured my attention ♡

♡ Women’s Health & Beauty ♡

• Unilever invests €100 million in AI-powered fragrance development, bringing cutting-edge innovation to the world of scent creation - from WWD.

• Crown Affair raises a $9M Series B lead by True Beauty - from Beauty Independent.

♡ Media, Entertainment & Creator ♡

• Alex Cooper’s Unwell Network debuts Extra Dirty, Hallie Batchelder’s unfiltered, martini-fueled show - from Instagram.

• Meta partners with influencers for IRL events, including Natalie Shine’s Big Silly Trivia Game and Serena Kerrigan’s Friendsgiving - from Instagram.

• Alex Cooper inks a $125 million deal to expand her multi-platform empire, proving Call Her Daddy was just the start - from Forbes.

♡ E-Commerce, Retail & Social ♡

• Viral haul culture is fueling excessive returns, forcing brands to rethink how they meet consumer demand - from Vogue Business.

• Learn how to turn your holiday shopping into a side hustle with cashback apps and affiliate programs this season - from Forbes.

• Mango continues its U.S. expansion, aiming for significant growth in its physical retail presence - from CNBC.

• Nordstrom reports strong earnings growth in Q4, reflecting a rebound in retail demand - from CNBC.

• Coffee prices soar to a 27-year high due to climate issues, challenging brands to adapt to shifting market realities - from Sherwood News.

♡ Tech, Business, & Investing ♡

• Roon secures $15 million in Series A funding to deliver reliable, doctor-led medical content and expand into new fields - from Instagram.

• M13 ranks 14th globally in venture capital performance, solidifying its role as a leader in consumer-focused investments - from PRWeb.

• Luxury embraces AI as LVMH Chairman Anish Melwani discusses the intersection of creativity and tech at the Vogue Business Executive Summit - from Instagram.

HSR Updates

♡ everything fun and exciting in the land of HSR ♡

♡ Maggie sat with Ground’s Kat Garcia to discuss D2C brand storytelling and how to execute a winning BFCM strategy - on Spotify

♡ Maggie was featured in Angel Investors Ontario’s Funded! Magazine, sharing how constant curiosity is a must for angel investing - see pages 96-99

♡ HSR portco, Frate, is hosting community events for ecomm founders and brand operators next week - see Miami and LA invites

♡ HSR portco, Locker, was featuring in Forbes for how to turn your holiday shopping into a side hustle with cash back apps and affiliate programs this season - from Forbes.

TYSM, I♡U!!!!

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