HSR ICYMI 🍒・✧

Time for my favorite part of the week, ICYMI!!!

ICYMI ˚ʚ♡🥧

♡ Buy: Introducing The Inaugural “Hot Smart Rich Best of 2024 List” I’m not only a huge fan of a capsule wardrobe but also of capsule makeup, skincare, travel, wellness, and accessories collections, so I created the first inaugural Hot Smart Rich List: Best of 2024 to help you create your own capsules. Enough with the overstimulation of categories and endless lists—I curated truly the best of everything that I already own and LOVE to become a hot, smart, rich girl. The full list of 25 items and all the links are below. There’s nothing over $1,000 on the list (unless you’re like me and splurge on a full-diamond vs. half-diamond tennis bracelet (which is 30% off) from Ring Concierge), but without further ado, happy shopping!

♡ My Christmas List: Sending my Christmas list to my family has never been so easy (thanks to them religiously reading my newsletter) and my portfolio company, Locker. It’s a WIP (work in progress) but here’s everything I have my eye on this holiday season.

♡ This Week’s Quote: “If you see everything, you remember nothing.”

♡ This Week’s Mantra: If it’s not an F YES, it’s an F NO.

♡ HSR Glossary: Strategy. I spoke with John Replogle this past week, Founding Partner of One Better Ventures and former CEO of Burt’s Bees and Seventh Generation Inc. (among other achievements, including being a proud 4x girl dad!). During our conversation, he shared a definition of strategy that I plan to apply as I reflect on 2025 and set both my personal and HSR goals for the year ahead. In John’s words, strategy is about making clear choices and a clear commitment to those choices that ladder up to your personal mission statement. It often involves making tough trade-offs—choosing what to prioritize and, equally, what to forgo. Success, both in life and business, isn’t about having it all; it’s about focusing on what matters most. His equation for figuring out if you’re on the right path is saying “no” to 90% of what you see.

♡ This Week’s Affirmation: “I trust in my ability to make the best choices to bring me closer to my highest potential.”

♡ Short Reads: Before I dropped off Lucky #3 at the airport this week, he gave me two printed articles (here and here) to consume as part of my information diet while he was gone (and for us to discuss when he got back). I loved both of them, and now they’re yours to enjoy.

♡ Long Reads: The 5 books hot smart rich girls are reading before the end of the year went viral because you can’t argue with great creation. Smart Brevity, The Ride of a Lifetime, How to Stay in Love, Tribes and None of This is True.

♡ This Week’s Lesson about Friendship and Priorities: If your circle isn’t shrinking by 30, consider whether you’re still prioritizing people who discuss other people vs. people who focus on business, investing, health & wellness, relationships, and personal development.

♡ LA Meet Up: I’m SO excited this is happening. It’s December 14th and there are more details below!!

♡ This Week’s Mood Board ♡

• Think going viral is enough to build a personal brand? Think again. Here’s how I turned 300K+ views into authentic connections—and why your follow-up content matters more than the views.

Unapologetically curated for the bold, ambitious, and effortlessly stylish, The Hot Smart Rich List is your go-to guide for leveling up every aspect of your life. It’s not just a holiday gift guide—it’s a blueprint for embracing your hottest, smartest, richest self.

This list is a celebration of products, experiences, and innovations that spark joy, drive confidence, and bring ease to your every day. From beauty essentials and statement accessories to wellness upgrades and entrepreneurial must-haves, every pick reflects what it means to live with intention and style in the modern world.

Handpicked by me, these 25 must-haves are more than just items—they’re power moves, designed to transform your routines and elevate your vibe. Whether you’re shopping for yourself, your inner circle, or just need a reason to treat yourself, this is where elevated gifting begins.

♡ my picks ♡

my bloat supplement (20% off) | the best workout set bra & pants (HSRYOS) | my go to carry-on (25% off)| my colostrum (MAGGIE for 15% off) | my tennis necklace | my therapy mask | my radiance serum | my zipline sneaker | the best pimple patch | my hand cleanser | my flight essentials | my belt (30% off) | my gua sha | my black blazer | my running shoes | my tennis bracelet (30% off) | my lip tape (25% off) | my weights (20% off) | the coffee table book | my cozy robe | my eye patches | my fertility tracker (30% off) | my smart ring

Consumer News

♡ the brands, people, places, things that have captured my attention ♡

♡ Women’s Health & Beauty ♡

• Paris Hilton expands her 11:11 empire into beauty with her latest announcement of 11:11 Beauty - from WWD

• Shiseido invests in Apothekary, marking a significant move in merging holistic and mainstream beauty - from Beauty Independent

• Foria acquires supplement brand Ned to expand its lineup of sleep and wellness products - from Beauty Independent

• Credo Beauty reports double-digit increases in foot traffic as clean beauty maintains relevance in an evolving market - from Instagram

♡ Media, Entertainment & Creator ♡

• Influencers are dubbed the news reporter of this generation, Pew Research discovered 1 in 5 U.S. adults get their news from social media - from NBC News

• Paris Hilton’s 11:11 Media is outperforming the competition, positioning her as a leader in entertainment and media - from Axios

• H&M is taking customer loyalty programs to a new level with once-in-a-lifetime experiences for its most loyal shoppers - from Instagram

♡ E-Commerce, Retail & Social ♡

• Louis Vuitton reopens its 57th Street store with new designs and retail experiences - from Vogue

• Perplexity introduces a shopping feature for pro users, blending AI with e-commerce functionality - from TechCrunch

• Bilt Rewards launched a program allowing users to earn points on home purchases - from Business Wire

♡ Tech, Business, & Investing ♡

• Kim Kardashian’s interaction with Tesla’s Robot Optimus goes viral, spotlighting advancements in AI and robotics - from Financial Express.

• Meet the man who made billions by bringing brands back to life - from WSJ. Magazine

• Clean Skin Club secures $32 million in funding to expand retail reach, develop new products, and grow its team - from Instagram

• Oura secures $75 million in Series D funding bringing its valuation to $5 billion - from Instagram

• Helen of Troy acquires Olive & June, expanding its beauty portfolio with the buzzy nail-care brand known for revolutionizing at-home manicures - from WWD.

HSR Updates

♡ everything fun and exciting in the land of HSR ♡

♡ HSR MEET UP DEC 14 ♡

omg. Is HSR that girl if we are launching our first global collab in 2 weeks and to celebrate the launch we just go a CUSTOM DRINK AT BRAVO TOAST for our HSR community meet up!? I’m shook.

♡ DEALS ♡

At HSR, we're dedicated to empowering women through brands and services that enhance every aspect of life — from health and wellness to career and relationships. This Black Friday and Cyber Monday, we're excited to share deals from our portfolio companies that help you become your hottest, smartest, and richest selves:

• Allara Health: Get 25% off your first month with discount code HSR. Sign Up Here

• Upkeep Beauty: Enjoy $50 off your first treatment using code C28PP. Book Now

• De Soi: Up to 30% off site wide plus a free gift on orders over $70. No code needed—discount applied at checkout. Shop De Soi

• Locker: Explore the BEST OF BFCM gift guide. View Gift Guide

• Flaus: 20% off site wide and up to 40% off bundles, plus free shipping. Shop Flaus

• Nudestix: Black Friday Presale: 30% off site wide with code PRESALE30BF. Shop Nudestix

TYSM, I♡U!!!!

To enter this week's giveaway, respond to the poll below! We’ll pick one winner who selects the right brand and will ship them the product when it launches on December 6th!

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