HSR ICYMI 🍒・+✧ +

Time for my favorite part of the week, ICYMI!!!

ICYMI ₊♡₊˚ 🍒・₊✧ ₊

♡ About Last Night: Even though I didn’t really dress up or celebrate Halloween this year (thanks to my anxiety), I’m claiming that I indirectly did—because last night, I was Andie Anderson at LACMA. Justine did what she does best, styling me with diamonds worth close to $100,000 from Simon G, Gabriel New York, and Beladora. We paired them with a newly released, stunning black velvet dress from Bronx and Banco, along with sparkly heels and a matching clutch to bring my mood board to life. Getting ready with an all-female glam team and taking the day to enjoy the process made the entire event so much more fun.

I learned a trick for putting together a glam look like last night’s when the entire team convinced me to swap a slicked-back bun for loose curls, balancing the power of a bold red lip, diamonds, and a structured dress without clashing. It reminded me of Coco Chanel’s rule about style: “Before you leave the house, look in the mirror and take one thing off.” Following a “less is more” approach in style, whether for a red carpet or everyday life, is why capsule wardrobes seem to have taken over our feeds. Don’t fix what isn’t broken.

♡ This Week’s Lesson: Attention isn’t free; it’s the most valuable thing you spend.

♡ This Week’s Quote: Rich people buy time. Poor people buy stuff. Ambitious people buy skills. Lazy people buy distractions. What are you buying this month?

♡ This Week’s Affirmation: Money is a tool that flows effortlessly to me, creating joy, security, and freedom in my life.

♡ This Week’s ICYMI Update: I’m off to India! I actually wrote this on the first leg of the trip to Vancouver and am now desperately trying to finish and edit it on the second leg from Vancouver to London. From there, we’ll head to Delhi. I’m using a new startup called Flykitt (TikTok review to come), along with ChatGPT, to help create a jet lag program so we can make the most of the first day. I’ll keep you updated on how it goes…

♡ HSR Therapy Hotline: I got a lot of questions today in the AMA about confidence—from how to build it to where mine comes from. I have so much to say on this, but to start, I’ll be real about how unconfident I could have felt walking into a room last night filled with celebrities, money, and fame. I’ll save the “how to build confidence” part for when my brain is properly fueled and rested, but I’ll leave you with a quote I love from Eleanor Roosevelt that helps me whenever I’m feeling insecure: “You wouldn’t worry so much about what others think of you if you realized how seldom they do.” People are usually so busy thinking about themselves that they’re not really thinking about you—and if they are, then give them something to think and talk about.

This Week’s Mood Board

• Pitching to VCs? Here’s the inside scoop on what we’re really looking at beyond your deck: co-founder alignment. These 5 red flags tell us if a team is ready to lead—or set to implode.

• BFCM’s hottest trends are here—and they’ll make or break your brand. From retro styles to eco-friendly must-haves, see what’s taking over this season and how to cash in.

My Sephora Sale Picks

This week I shared that I’m down to my last drop of so many favorites, so it’s time to stock up for the Sephora sale! From my go-to Rare Beauty primer to my trusty Anastasia Brow Pencil, I’ve got my empties ready for a refresh. If you’re planning ahead like me, here’s your list of must-have restocks, and some of my favorites. By entering the giveaway this week (poll below), you’ll receive an email with my top 10 most repurchased items ever (we can all thank ChatGPT for the help with this one).

Tiny Things, Big Changes

My life is full and busy! Honestly, over the past six months, I’ve learned (and reminded myself) that’s how I operate as the best version of myself. With too much time on my hands, I overthink, get anxious, and just don’t get as much done. When I filmed Beyond The Mat with Bryony a few weeks ago, she asked what my best productivity hacks are, and I’m sharing them with my Angels as we head into the busiest two months of the year!

• Time blocking and day blocking are critical for me. I do a lot of different things across categories, so if I don’t properly organize my calendar to focus on certain tasks at certain times, I’m not able to compartmentalize and get anything done effectively.

• Do the hard things first, then enjoy the rest of your day.

• Turning my phone to airplane mode is essential for getting things done, so there are zero inbound distractions, and I can focus on what’s important versus what’s urgent. Usually, urgent tasks are about helping someone else tackle their to-do list, while important tasks are specific to my own to-do list and keep me moving forward.

• Habit stacking is key! I love listening to a podcast while I stretch or dry brush my legs.

• I’ve also recently started using voice notes and Loom videos instead of phone calls and meetings—it’s been a lifesaver!

Consumer News

♡ the brands, people, places, things that have captured my attention ♡

♡ Women’s Health & Beauty ♡

• Will Ozempic change the fashion industry forever? - from Glossy

• Former CEO of Olaplex, JuE Wong, says eyelashes are the next big thing - from Beauty Independent

• Fertility startup, Dandi, has reported more than 20 successful pregnancies - from TIME

• Men’s skincare brand, Caldera + Lab, series A round raises $60M - on Instagram 

♡ Media, Entertainment & Creator ♡

• How this social media influencer grew her fashion brand to $14M in three years - from Forbes

• The influencer economy is predicted to double to $500B by 2027 - from Forbes

• Jemma Sbeg’s debut book, Person in Progress, is slated to launch April 2025 - on Instagram

• Fashion and beauty are becoming harder to break into, celebrities are turning to home decor - from Women’s Wear Daily

♡ E-Commerce, Retail & Social ♡

• Estée Lauder Companies selects Stéphane de La Faverie as its next chief executive - on Instagram

• From pimple patches to emergency contraception, the founders of viral, Starface, are making their biggest pivot yet - from NY Times

• HSR portco, De Soi, rolls out its first ever, limited edition NA cocktail just in time for the holidays - from BevNet

• Case Study: How this Adidas executive masterminded the brand’s comeback - from Business of Fashion

♡ Tech, Business, & Investing ♡

• Actress and Director, Olivia Wilde, launches early-stage VC firm, Proximity Ventures - on Instagram

• BBG Ventures closes its second fund at $60M after expanding its investment mandate - from Fortune

• VC giant, General Catalyst, raises $8B to target multi-sector early-stage startups - from TechCrunch

TYSM, I♡U!!!!

To enter this week's giveaway, respond to the poll below to be entered to receive my 20% off Rouge code (+ to receive an email with my top 10 most repurchased products ever).

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