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HSR ICYMI đŸ’ăƒ»+✧ +

It's a full time job to believe in yourself with no days off

Time for my favorite part of the week, ICYMI!!!

ICYMI ₊♡₊˚ đŸ’ăƒ»â‚Šâœ§ ₊

♡ This Week’s Mantra: An athlete won’t judge you for your first workout. A millionaire won’t judge you for starting a business. An author won’t judge you for writing the first page of your book. It’s always the people going nowhere that have something to say.

♡ This Week’s Thoughts: It’s a full time job to believe in yourself with no days off.

♡ This Week’s Podcast: As today marks the official end to the 2024 Olympics, this is the podcast you should listen to. Djokovic describes everything from his mindset, his beginnings, and his family support system that has led him to finally “have it all” as it relates to career Grand Slams.

♡ In the HSR Group Chat: Women’s Health. We sent this article back and forth a few times after the CDC finally released updated guidelines on IUD insertion after IUD insertion pain went viral. Our MBA intern was on a 16-girl bachelorette party and, with a quick poll, reported back that 9 have IUDs, 7 of whom said that the insertion was the worst pain they’ve ever been in. That plus the recent unicorn valuation of Flo Fertility, gives me a feeling that women’s health is going to start to be taken seriously by male VC’s
 And if you want a laugh, Jimmy Kimmel put together a pretty funny street interview series that stopped random men on the street to ask questions about basic female anatomy. I laughed but then remember it’s only been 21 years since women were even required in U.S. clinical research
 In other amazing women’s health news, teen girls say they’re feeling less sadness and despair, as reported by the CDC and it makes me more inclined to talk openly about my anxiety.

♡ Life Updates: Kind of like the stock market last week which saw its best and worst day of 2024 or Brooke Schofield’s rising popularity and public decline over the last month, my week felt similar. Lucky #3 woke up to many voice notes of tears, joy, excitement, and it’s been a rollercoaster of a week. It’s a full-time job to believe in yourself with no days off, but it’s also been a good reminder that it’s the people you surround yourself with that can make or break what you have to handle in life.

♡ On Taking a 2-Week Break: Katie and I both were reminded this week of the Ferris Bueller quote, “Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” We LOVE (live for) HSR’s ICYMI weekly but we need a two-week break before the fall gets crazy. I’m about to go meet Lucky #3’s family and he’s going to meet mine in Muskoka over that period of time, and HSR fall is looking VERY busy so there will be lots to update you on when we’re back
 We’re bringing a ton of IRL events back across cities, launching new initiatives (yes, including the podcast) and bringing on a team to support us, so for the next 2 Sundays, please don’t miss us too much and we’ll be back in your inbox September 1!

This Week’s Mood Board

♡ the roles that are open with HSR! ♡

Our Columbia MBA Summer Intern, Jaclyn Kolbert (who we are obsessed with), had her last day on Friday, and we were reminded of how important it is to have great people to build HSR alongside (plus she enjoyed it so much that she’s coming back for her Fall MBA internship and we feel SO blessed and already can’t wait
!!) BUT we’re also hiring a few more intern roles, so if the below sounds like you or you feel like you’re perfect for the JD, please apply 🙂 

For any of these roles, we’re looking for someone chronically online who is excited about the opportunity to create business-focused content from the cultural zeitgeist. It’s a fit if you’re obsessed with Forerunner Ventures, Emily Weiss, the business of Summer Fridays, and you have your finger on the pulse what the next cool brand is. You like reading Us weekly and BoF just as much as Morning Brew and listening to Scott Galloway.

Paid Social Content Intern - Must live in LA

Consumer News

♡ the brands, people, places, things that have captured my attention ♡

Don’t Miss Fast Company Most Innovative Companies Deadline of August 23 - from (Fast Company)

Saks Fifth Avenue owes hundreds of thousands of dollars to dozens of brands - (from Glossy)

Susan Wojcicki, Former YouTube CEO, leaves a legacy and impact on women in tech, champions paid maternity leave - (from CNN)

L’Orùal to acquire 10% stake in Swiss skincare company Galderma - (from BoF)

Blake Lively launches hair care line and soars at the box office - (from BoF & NYT)

Salt & Stone gains minority investment - (from WWD)

What’s really needed to drive sales for menopause brands - (from WWD)

How Pia Mance launched viral accessory brand Heaven Mayhem with $900 - (from Forbes)

Shopify surpasses $1T in earnings - (from Investing.com)

IUD insertion is painful. For the first time, the CDC issued guidance for physicians - (from Vogue)

Amazon enlists TikTok, Pinterest in quest to sell everywhere - (from The Information)

E.l.f. Beauty’s sales surge 50% in Q1 - (from WWD)

Leading Australian Fashion Retailer, Princess Polly’s Head of Growth, Kim Zorn, on TT Shop Performance - (from Linkedin)

5 Podcasts for Hot Smart Rich Girls

The secrets to living a hot smart rich life are in this week’s 5 podcasts (and a bonus)! This week I’ve been listening to The Ed Mylett Sho, Not Alone, The Prof G Pod, Move With Heart, Sportish, and The Journal. You can find these podcasts (and 100+ more) on my Spotify playlist.

Dear Aspiring Entrepreneurs


We’re about to save you time and MONEY to start the business you’ve always dreamed of


Shopify just hit $1 Trillion in GMV, which means that small and e-commerce businesses are growing. This week I listened to the Diary of a CEO podcast where Harley Finkelstein, the CEO of Shopify, shared a fascinating fact. Most people who sign up for Shopify take an average of 4 WEEKS before their storefront is up and running. Why? Because they haven’t incorporated their business yet, and it’s so time-consuming and difficult to understand what to do so.

Most early-stage entrepreneurs (including content creators) aren’t aware that they need to have a legally registered business entity. Forming an LLC isn’t just for the business; it’s crucial for the entrepreneur to ensure that they’re protected and that your personal assets are shielded from business debts and lawsuits (among other things!).

We’re friends with the Doola CEO, Arjun Mahadevan, (who’s an avid reader of HSR) and we wanted to do something to make it easier to get started on your dream business, especially as we head into fall and we’re programmed to think “back to school”. We’ve used and recommend Doola to get an LLC incorporated and keep it compliant. So for the next 60 days, when you upgrade to an annual subscription to ICYMI, you’ll not only get all of our tips and tools to help you grow and scale as an entrepreneur, but Doola will incorporate your LLC for free (a $297 value) and support you during the formation process. If you’re already using Doola, you can still claim the $297 as a discount on bookkeeping and tax filing services! You’ll receive an email from us with your unique code for Doola when you’ve upgraded!

TYSM, I♡U!!!!

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This week I’m sharing:

  • Our playbook to hit $100M in sales on a shoe-string budget (and we’ve done this for brands before)

  • Lessons learned from one of the worst feelings in the world - being taken advantage of in business

By becoming an annual paid subscriber, Doola will incorporate an LLC for you for free ($297 value)!

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