• HSR ICYMI
  • Posts
  • HSR Case Study: Even Kim Kardashian Can’t Escape the 2%: Why SKKY Partners Struggled to Raise Capital

HSR Case Study: Even Kim Kardashian Can’t Escape the 2%: Why SKKY Partners Struggled to Raise Capital

When star power meets investor skepticism, even billion-dollar names face the odds.

AuthorAuthor

Katie Sellers & Maggie Sellers
January 26, 2025

Source: SKKY Partners

Kim Kardashian is the definition of a business powerhouse. With SKIMS now valued at a staggering $4 billion and her role as the architect of a modern cultural empire, her credentials go far beyond her reality TV roots. So when SKKY Partners launched in 2022 with Kardashian as co-founder, the pairing of her brand with the financial expertise of Jay Sammons—former Global Head of Consumer at Carlyle Group—seemed like a no-brainer.

Subscribe to Monthly to read the rest.

Become a paying subscriber of Monthly to get access to this post and other subscriber-only content.

Already a paying subscriber? Sign In.

A subscription gets you:

  • • Weekly startup, venture, & consumer brand insights
  • • Business case studies & experienced POV
  • • Post comments
  • • Invitations to HSR Insider virtual events