It's a Female Revolution, Not an Evolution

Time for my favorite part of the week, ICYMI!!!

ICYMI ₊♡₊˚ 🍒・₊✧ ₊

GOOD MORNING ANGELS,

This week was such a good reminder that life moves fast, but pop culture moves faster. I was so heads down with our forever home move that it was hard to stay up to date with everything happening in the world—and for the first time in my life, I’m okay with that.

Crazy to admit this, but I no longer want to girl boss. I talked a lot about the shift I’m moving into during my podcast episode with Megan Lightcap, and I wanted to dedicate this week’s paid section to my thoughts on the revolution of unpaid women’s work, homemaking, and my predictions on the women who will build empires off of traditionally unpaid labor + the first sneak peaks of the photos of my home.

Balancing life as a CEO, investor, creator, podcaster—and now, homemaker—is a challenge I’m up for. And I plan to take you along for the ride with the good, the bad and the GREAT.

This Week’s Mood Board

Natalie Holloway: How She Built Bala to $20M, Survived Nearly Going Bankrupt & Balanced Motherhood

On this episode of Hot Smart Rich, I sit down with Natalie Holloway, co-founder of ⁠Bala⁠, the brand that made fitness hot. Natalie built Bala into a $20M business with a Shark Tank deal from Mark Cuban, faced near bankruptcy, and navigated the rollercoaster of entrepreneurship—all while raising three kids under four.

To be entered to win this week’s giveaway, share this week’s episode of Hot Smart Rich with Natalie to your stories and tag @hotsmartrich, @maggiesellers, @natalieholloway, and @bala. It’s a $500 gift certificate to Bala!

Consumer Behavior I Gossiped About Most This Week

♡ The Ordinary $3.37 Eggs: By far one of the best marketing campaigns of 2025, IMO. Capitalizing on the nationwide egg shortage to reinforce The Ordinary’s brand promise of affordable, dermatologist-quality skincare is just genius.

♡ Protein vs. Creatine: When Women Are Lied to—Again—About Their Health: The wellness world has been obsessed with protein, pushing it as the holy grail nutrient for women on a quest to be “healthy.” But I have a feeling creatine is about to take over. Why? According to Harvard Health Publishing and Dr. Lisa Young, adjunct professor of nutrition at NYU, “No one is deficient in protein”—but women are deficient in creatine. Science suggests we’re short by 2–3 grams per day. It’s no wonder creatine is expected to grow 17.9% annually from 2024 to 2030.

And a little PSA that branding matters. Use HSR15 with this link for 15% off arrae.

♡ UBeauty Nails First Celebrity Face: They say timing is everything—and no one nailed it better this week than U Beauty and White Lotus star Michelle Monaghan. A fierce skincare advocate, especially after her melanoma diagnosis and openness about prevention, Michelle has more than earned her new role as U Beauty’s first Global Ambassador.

♡ Salmon Sperm Facials (PDRN) and K-Beauty is the American Skincare Future: So I booked a flight to Korea.… Although it’s not as extreme as it sounds (I just begged Lucky #3 to tack it onto the end of our Tokyo trip in a few weeks), but I am off to Korea for skincare, skincare, skincare. Back soon with notes.  

♡ Steven Bartlett: Don’t tell him I blasted this but Steven Bartlett from Diary of a CEO started following me on Instagram AND someone in marketing at Tower28 told me that we were her two favorite podcasts. All I’ve ever dreamt of.

 ♡ HSR x Nudestix x Sephora: Taylor Frankel decided to teach me blush once and for all at our Blush Masterclass with Sephora Century City on Monday, March 24 at 4-6PM (sign up here for a free red maple lip gloss while supplies last).

Consumer News

♡ the brands, people, places, things that have captured my attention ♡

♡ Women’s Health & Beauty ♡

• Aora, a vibrant, plastic-free Mexican makeup brand, expands into the U.S. – from Beauty Independent

• WWD releases its list of the most powerful women in beauty finance, spotlighting key players shaping the industry’s future – from WWD

• Frida recognized as one of Fast Company’s Most Innovative Companies of 2025 for its impact on women’s health – from Fast Company

• Skims acquires SKKN by Kim from Kim Kardashian and Coty, consolidating her beauty and shapewear empire – from WWD

♡ Media, Entertainment & Creator ♡

• Good Culture launches Good Sport, leveraging women’s sports to drive cultural and brand engagement – from WWD

• New podcast drop: Listen to The Cut for the latest in fashion, culture, and industry insights – from Spotify

• Liquid Death taps Kylie Kelce for its "Kegs for Pregs" campaign, launching mini kegs for pregnant women who need to hydrate – from People Brands and Things

• Homecourt named one of Fast Company’s Most Innovative Companies of 2025, redefining luxury home and lifestyle branding – from Fast Company

♡ E-Commerce, Retail & Social ♡

• Aureum Collective unveils its Heritage Collection, featuring its biggest belt drop yet with Western-inspired designs and luxe finishes – from Forbes

• Forever 21 files for bankruptcy (again), citing competition from Shein and Temu – from CNBC

• Stoney Clover Lane expands into leather accessories with its latest collection launch – from WWD

• Shein faces a trademark infringement lawsuit from Coach and Tapestry, intensifying legal battles over fast fashion – from WWD

♡ Tech, Business & Investing ♡

• PepsiCo acquires Poppi for $1.95 billion, signaling a major shift in functional beverage marketing – from Forbes

• Diem AI Lenses introduces expert-driven search, redefining how users access knowledge – from Diem

• This fiber brand’s marketing strategy? Spiking celebrity drinks to drive viral buzz – from Inc.

• Michael Seibel announces his departure from Y Combinator, marking the end of a major chapter in startup acceleration – from TechCrunch

• Fast Company releases its Most Innovative Companies 2025 list, spotlighting industry disruptors across tech, business, and investing – from Fast Company

This week, I was in full housewife mode.

Cooking, unpacking, setting up Wi-Fi, chasing delivery delays, coordinating movers. The invisible (and often unpaid) labor that women do every single day.

And it made me think about how Martha Stewart was actually a genius. She figured out how to monetize the work women were already doing. She turned "homemaking" into a billion-dollar brand. Imagine being paid millions for what society usually ignores or dismisses. Martha was sort of like an original influencer, doing it as a business.

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